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Milkshakes at The Sugar Factory, photo courtesy: The Sugar Factory
Milkshakes at The Sugar Factory, photo courtesy: The Sugar Factory

Candy Land: Sugar Factory American Brasserie Makes Its East Coast Debut

We’re Sweet on the Las Vegas Import Sugar Factory American Brasserie

Imagine a recipe that calls for a mixture of New York’s famous dessert and confectionary trifecta Serendipity 3, Max Brenner and Dylan’s Candy Bar. Top it with Las Vegas opulence, sprinkle some old-school charm and deliver it to one of NYC’s trendiest neighborhoods. The final product? Sugar Factory American Brasserie, a 3,000-square-foot candy emporium and restaurant boasting a large menu of eats, sweets and treats in the center of the Meatpacking District.

The recently opened space—the company already owns four Las Vegas locations—sells candy by-the-pound, handmade chocolate and treats, and the brand’s famous Couture Pops ($25), made popular by its frequent celebrity visitors. Inside the restaurant area, a retro black-and-white-tiled floor, wall-to-wall framed mirror display, and multiple crystal chandeliers create a simple-yet-trendy design.

While there’s a variety of inventive martinis and cocktails to choose from ($14-$16), consider a visit incomplete if you leave without sharing one of the 36 oz. candy-filled signature goblets ($36) like the Lollipop Passion (made with candy necklaces, lollipops, vodka, and coconut, pineapple and melon juices) or Ocean Blue (a Hypnotiq and gummy shark concoction).

The menu offers an impressive selection of sweet and savory dishes for every time of day or night, including waffles, crepes, burgers, pastas and steaks at surprisingly reasonable prices, given the area and restaurant concept. As for dessert, expect an assortment of fondues, sundaes, shakes and frozen hot chocolate, along with the “World Famous Sugar Factory King Kong Sundae,” a 24-scoop mountain of ice cream piled with 15 toppings that can serve up to 12 people ($99). Sounds intriguing? We promise, we aren’t sugarcoating it. —CASSIE KREITNER

Sugar Factory American Brasserie | 46 Gansevoort St. (at Greenwich St.)| 212-414-8700

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