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Bite Beauty's Soho Pop-Up, photo courtesy: Bite Beauty

Lip Service: Bite Beauty Pops Up in Soho

Head to Bite Beauty to Create Your Own Lipstick

Ever have trouble finding the perfect lip color for your skin tone? Well, as the saying goes, if you want something done right, do it yourself, and thanks to Bite Beauty’s just-opened pop-up shop in Soho you can easily create your own long-wearing lipstick in less than 10 minutes. Just head to the store’s center lip station where you can grab some gloves and get hands-on to blend your favorite colors to create a custom pigment, choose a matte or sheer finish, add a flavor (super fruit blend, cherry, peppermint or lavender), and then have it packaged by on-site technicians for $28.

The Soho outpost is the brand’s first stand-alone store—the label was previously sold exclusively at Sephora since its 2011 launch—and the all-natural product line comes in high pigment, hydrating shades made with food-grade antioxidant ingredients and fruit butters that are literally good enough to eat.

The pop-up will be open throughout the summer (no appointment necessary) and will close temporarily while they renovate to design a permanent storefront in the fall. Just in case you needed something else to smile about. —CASSIE KREITNER

Bite Beauty | 174 Prince Street (at Thompson St.)


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