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Snap, Crackle, Pop: Treat House Reinvents the Rice Krispie TreatThe Upper West Side Welcomes Treat House
If you think New York has more than its share of single-item concept shops, you’re in for a sweet nostalgic surprise, because Treat House, the Upper West Side’s newest snack spot, deserves a warm welcome. It is the first store to exclusively sell gourmet-versions of Rice Krispie treat style desserts, and these babies go way beyond the ordinary marshmallow and crisped rice squares you used to make after school.
The recently-opened shop uses house-made marshmallows made with raw cane sugar (rather than traditional corn syrup) for 12 original flavors, including kid-friendly picks like birthday cake, s’mores, pink bubble gum, and ones for more advanced palettes like caramel sea salt, almond cranberry and cappuccino, along with a rotating collection of seasonal flavors. The three-bite-size treats are not only Kosher-certified, but most are gluten, dairy and nut-free as well.
UWS parents Chris and Jennifer Russell are the brains behind the baked goods, and came up with the idea after their sons Daniel and Eli were tasked with raising money for charity. The family decided to set up shop selling homemade treats on their corner, and using ingredients found in their pantry, whipped up three types of treats: Mint-Chocolate Cookie, Butter Scotch Sprinkle, and Cherry-Dark Chocolate (helps that dad is a chef), and quickly sold out. An idea was born, and with the help of Wendy Israel, one of their restaurant’s former pastry chefs, they developed dozens of inventive flavors and recipes, and made plans to open up shop. As a nod to their original bake-sale concept, they’ve partnered with The Food Bank For New York City and donate 10 cents from every treat to the organization.
Pop in to enjoy the one-of-a-kind squares ($2.25 each, 4 for $8 or 12 for $22), along with breakfast bars, flavored marshmallows, pops and ice cream sandwiches (ice cream sandwiched between Rice Krispie treats and coated in chocolate like a candy bar!), or send some to a friend (national shipping starts in September). Cronut who? —CASSIE KREITNER
Treat House | 452 Amsterdam Ave. (between 81st and 82nd streets) | 212-799-7779